Marithé François Girbaud

Informations générales

40 years of collaboration between two industrial designers who knew how to combine technology and creativity. Leaders in various movements, their influence and identity have left their mark on the international textile and fashion market

MARITHÉ+FRANÇOIS GIRBAUD: FROM RETAILERS….

1964 WESTERN HOUSE World’s first jeans shop in Paris
1972 HALLES CAPONE
First «destination store» that influenced the world market
and the beginning of international licenses
1985 ETIENNE MARCEL
Flagship store that presents all of their lines
2003 CHERCHE MIDI First store in Paris with a vegetal wall
new awareness for the environment
2010 MONTMARCEL A new street in Paris connecting rues
Etienne Marcel and Montmartre.
The concept was developed in other points of sale around the world

…TO INNOVATORS

1972/77: Industrialization of faded wash / First STONEWASH
1978: First baggy jeans, a world success
1988: METAMORPHOJEA: first «engineered» jeans
1991: SPQRCITY: brings sports to the city
1998: B.E. an indigo that does not fade
2003: IMAJEAN: laser-etched fabric
2007: N.S.F.L technique (Non Surgical Face Lift): multi-layered fabric that determines openings
2010: WATTWASHTM: laser-etched denim, a 97.5% Water-free process