PARÉIDOLIE | Salon international du dessin contemporain à Marseille

Informations générales

We are pleased to announce the second édition of the exciting contemporary drawing fair in Marseille, PAREIDOLIE. The new edition will take place on 29 – 30 August 2014, in the 350m² gallery space of the Château de Servières, boulevard Boisson, Marseille.

Continuing in the dynamic created by Marseille-Provence, European Cultural Capital, Marseille’s contemporary art event, PAREIDOLIE will focus specifically on the art of drawing by inviting 10 international galleries to present a special project around this medium during the opening week of the contemporary art season in Marseille.

This Marseille variation of the art season theme will be part of the privileged art scene here, for Marseille hosts the largest number of artists in France after Paris, and is thus able to rely on a well organized network of partners, including galleries, institutions and collectors. This particular project will also mark the start of a special ‘season of drawing’ spread across the ‘Marseille expos’ network of contemporary art galleries and exhibition spaces.

“A pareidolie (from para- meaning ‘next to’ and eidos, ‘appearance, form’) consists of associating a formless visual stimulus with an identifiable element. Passing clouds give rise to a variety of possible identifications – some people will see a face or an animal in them, whereas others might see nothing at all. Perception makes things visible to us, revealing recognizable forms in what is apparently formless. Leonardo da Vinci proposed looking at clouds and crumbling walls to see what images they suggested. Soulages, too, has said in his interviews that when he was 12, he used to see a cockerel appear in the trace left by a street cleaner’s tar-covered broom on the wall opposite his house; he adds that sometimes the
cockerel would disappear out of his sight. Appearing and disappearing: this is how pareidolie plays with what constitutes our nature and prism of perception, i.e. our knowledge, culture and memory… Pareidolie would seem to have a specific aim, that of provoking us to act and react in the field of recognition, just as drawing aims at offering an analogon (a representation) of what we perceive.” Bernard Muntaner

Galleries wishing to apply for selection in PAREIDOLIE should download the application form and accompanying details from the website www.pareidolie.net. All applications must be submitted by 13 Februrary 2015. The selection committee will retain the propositions of approximately ten international galleries.

The board :

Director / Project Manager
Martine Robin
contact@pareidolie.net / +33 (0)6 64 76 74 50

Communication manager
Françoise Aubert
Lydie Marchi

Public Relations Department
Michèle Sylvander

Technical Department / Lighting
Céline Ghisleri